The starting point for any online business strategy should be a deep understanding of the customer journey, pain points, and expectations.This three part series will cover “Mindset,” “Process and Tools” and “Measuring Results.”If you want sales, satisfied customers, repeat purchases, positive reviews, and die-hard fans then you need to deliver more tan just advertising and a product. Customers want more and they deserve more.The following will be covered:• What being customer centric means• Understanding what an online business actually is• Understanding what customer journeys may look like from the point of view of:Brick and MortarOnline• Go through an exercise of anticipating a prospective customer’s needs:What do they need to see? (content, images)How will they be greeted?Prior to the Event:This workshop will be virtually via Zoom and in-person at the KNOWN Coworking facility in New Haven: 139 Orange Street 4th Floor.NOTE that the first 60 minutes will be the regular portion of the webinar and the remaining 30 minutes of the webinar will be for additional Q&A with the speakers for those people want to stay afterwards.Register here:
The following will be covered:
• Understanding what an online business actually is
• Understanding what customer journeys may look like from the point of view of:
Brick and Mortar
Online
• Go through an exercise of anticipating a prospective customer’s needs:
What do they need to see? (content, images)
How will they be greeted?